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How to Use the Chrome Privacy Sandbox Features?

Published in Privacy Sandbox 2 mins read

To use the Chrome Privacy Sandbox, you typically need to enable the experimental features within your Chrome settings.

The "Chrome sandbox" can refer to different things, but based on your reference, you are likely asking about the Privacy Sandbox initiative. This is Google's effort to develop new technologies that protect your online privacy while still supporting essential web functions like personalized advertising, without relying on third-party cookies.

Using the Chrome Privacy Sandbox means enabling and interacting with these experimental features to see how they work and potentially influence their development by participating in trials.

Enabling Privacy Sandbox Trials

According to information available as of March 31, 2022, you can enable and access the Privacy Sandbox trials directly within your Chrome browser settings.

Here are the steps:

  1. Open Google Chrome.
  2. Click on the three vertical dots (Menu) in the top right corner.
  3. Select Settings.
  4. In the left-hand menu, click on Security and privacy.
  5. Click on Privacy Sandbox.

Alternatively, you can quickly access the Privacy Sandbox settings by typing the following URL directly into your Chrome address bar and pressing Enter:

  • chrome://settings/adPrivacy

What You Can Do in Privacy Sandbox Settings

Once inside the Privacy Sandbox settings, you will typically find options related to the different Privacy Sandbox APIs (Application Programming Interfaces) that are being trialed. These might include:

  • Ad Privacy Controls: Settings to view or manage topics that Chrome has inferred based on your browsing history (part of the Topics API, which replaced FLoC). These topics are used to show you relevant ads without tracking you individually across sites.
  • Site Ad Reporting: Information or settings related to how websites measure ad performance without using traditional tracking methods.
  • Allowing trials: A toggle or option to enable participation in the ongoing Privacy Sandbox trials.

By enabling the trials and exploring these settings, you are actively using the experimental Privacy Sandbox features within Chrome. Keep in mind that the features and settings within the Privacy Sandbox are subject to change as the initiative evolves.

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