Solution framing is the process of establishing a solid starting point for resolving a problem. It's about setting the stage for effective problem-solving by clearly defining the desired outcome and the approach to achieving it. This contrasts with problem framing, which focuses on defining the problem itself.
Different Perspectives on Solution Framing
Several perspectives exist on what constitutes solution framing:
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Problem-Solving Context: As described in multiple sources (Dovetail, [reference 1](reference unavailable)), solution framing is the crucial step after identifying a problem. It sets the foundation for finding the right solution by clearly defining the objective. This involves determining the ideal state after the problem is solved, establishing clear goals, and identifying potential approaches.
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Communication and Messaging: Other sources (IGI Global, Medium) highlight the role of solution framing in communication and messaging. It involves presenting explanations for how an issue can be resolved in a way that resonates with the audience. This focuses on highlighting the benefits of the solution and positioning it effectively. For instance, rather than focusing solely on the features of a product, the framing would emphasize how it solves a customer’s problem.
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Construction and Engineering: In fields like construction (Reddit), "framing" might refer to the structural framework of a building. In this context, "solution framing" would involve adjusting the structural design to accommodate a problem encountered during construction.
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Strategic Communication and Policy: In broader contexts like climate change (Wiley Online Library), solution framing involves carefully constructing narratives and arguments about the best approach to address a complex challenge. This involves understanding different perspectives and emphasizing the most effective solution. For example, highlighting the long-term economic benefits alongside environmental benefits of a particular approach.
Examples of Solution Framing
- Software Development: Instead of just saying "We built a new feature," a solution frame would be: "We developed a new feature that streamlines the workflow, saving users an average of 15 minutes per day."
- Marketing: Instead of just advertising a product, the solution frame would be: "Tired of messy kitchens? Our new organizer solves clutter and keeps your space neat and tidy."
By clearly defining the desired outcome and focusing on its benefits, solution framing enhances communication and improves the chances of successful problem resolution.
