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How do you flat lay a jacket?

Published in Product Styling 2 mins read

To flat lay a jacket effectively, you can position it to showcase its best features, and, in particular, the hood.

Steps to Flat Lay a Jacket:

Here’s how to effectively flat lay a jacket, drawing from video insights:

  • Spread the Jacket Out: Lay the jacket flat on a clean, even surface. Ensure all parts, such as the sleeves and body, are spread out smoothly.

  • Shape the Hood: If the jacket has a hood, allow it to naturally maintain its shape and position, which helps showcase its design and depth according to the reference. This allows the customer to see the inner shape and size of the hood.

  • Angle for Visibility: Position the jacket so that it’s fully visible and that key features are highlighted.

  • Adjust for Symmetry: Adjust the jacket so that it looks symmetrical and balanced in the flat lay.

Enhancing Your Jacket Flat Lay

Here are some ways to elevate your jacket flat lay:

  • Proper Lighting: Use soft, even lighting to eliminate harsh shadows, which makes details visible and the jacket more appealing.
  • Background Choice: Choose a simple, clutter-free background to ensure the focus stays on the jacket. A plain white or neutral surface is usually best.
  • Consider Composition: If you are flat laying the jacket for photographing, experiment with different angles and compositions to find what showcases the jacket best. You can do this by slightly changing how you lay down the jacket.

Example

For example, if you are flat laying a jacket with a hood, you can lay it out so that the hood is naturally upright which gives the customer a better view of the hood's shape and details as the reference suggests.

By following these tips, you can flat lay a jacket in a way that is both visually appealing and informative.

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