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What are the kinds of quantitative research and define each?

Published in Quantitative Research Types 5 mins read

Quantitative research is a systematic way of collecting and analyzing numerical data to describe, compare, or explain phenomena. Based on the reference provided, there are four main types: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research.

Understanding these types helps researchers choose the appropriate design for their study and interpret the findings accurately.

Here are the four main types of quantitative research:

1. Descriptive Research

As stated in the reference, Descriptive research seeks to describe the current status of an identified variable or phenomenon. It aims to accurately and systematically describe a population, situation, or phenomenon. It answers questions about what, where, when, and how but not why.

  • Purpose: To observe and describe characteristics of a population or phenomenon.
  • Methodology: Often involves surveys, observations, and analyzing existing data to summarize frequencies, averages, or patterns.
  • Examples:
    • Measuring the average test scores of students in a district.
    • Describing the demographics (age, gender, income) of visitors to a website.
    • Polling voters to understand their opinions on a political candidate.
    • Calculating the percentage of people who use a specific product.

2. Correlational Research

Correlational research aims to determine if there is a relationship between two or more variables and, if so, the strength and direction of that relationship. It investigates the degree to which two or more quantitative variables are associated. Crucially, correlation does not imply causation.

  • Purpose: To identify relationships between variables.
  • Methodology: Involves collecting data on two or more variables from the same group of participants and calculating a correlation coefficient.
  • Examples:
    • Examining the relationship between hours spent studying and exam scores.
    • Investigating the link between income level and level of education.
    • Studying the correlation between daily exercise time and blood pressure.
    • Determining if there is a relationship between employee satisfaction and productivity.

3. Causal-Comparative / Quasi-Experimental Research

This type of research attempts to determine the cause-and-effect relationship between two or more variables. However, unlike true experimental research, the independent variable is not manipulated by the researcher. The groups being studied already exist based on some pre-existing characteristic or exposure.

  • Purpose: To explore cause-and-effect relationships when full experimental control is not possible.
  • Methodology: Compares two or more groups that are different on a specific characteristic (the independent variable) and measures the effect on a dependent variable. Selection bias is a common challenge.
  • Examples:
    • Comparing the academic performance of students who attended preschool versus those who did not.
    • Investigating the impact of smoking (pre-existing behavior) on lung disease.
    • Studying the effects of different teaching methods already implemented in different classrooms on student learning outcomes.
    • Analyzing the difference in recovery rates between patients who received one type of therapy versus another offered at different clinics.

4. Experimental Research

Experimental research is the most rigorous type of quantitative research for establishing cause-and-effect relationships. It involves manipulating an independent variable and measuring its effect on a dependent variable, typically in a controlled environment. Participants are often randomly assigned to different groups (e.g., treatment group and control group).

  • Purpose: To establish a definitive cause-and-effect relationship between variables under controlled conditions.
  • Methodology: Involves random assignment to groups, manipulation of the independent variable, and measurement of the dependent variable. Strong internal validity is a key feature.
  • Examples:
    • Testing the effectiveness of a new drug by giving it to one group (treatment) and a placebo to another (control), then comparing health outcomes.
    • Evaluating the impact of a new teaching strategy by randomly assigning students to groups using the new method versus a traditional method.
    • Determining if different types of fertilizer affect plant growth by applying them to randomly assigned plots.
    • Studying the effect of sleep deprivation on reaction time by controlling the amount of sleep participants get.

Here is a summary table of the four types:

Research Type Primary Goal Manipulation of Independent Variable Random Assignment Establishes Causation?
Descriptive Describe characteristics or phenomena No Not applicable No
Correlational Identify relationships between variables No Not applicable No (only association)
Causal-Comparative / Quasi-Exp. Explore cause-and-effect (pre-existing groups) No (variable is pre-existing) No Possible (with caution)
Experimental Establish cause-and-effect (controlled setting) Yes Yes (typically) Yes

Choosing the right type of quantitative research depends on the research question, the feasibility of manipulating variables, and the ability to control confounding factors.

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