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Is the 'Think 25' Policy Used for Energy Drinks?

Published in Retail Age Verification 2 mins read

Yes, according to the provided reference, the 'Think 25' policy is used for energy drinks.

Understanding 'Think 25' and Energy Drinks

Retailers often implement age verification policies like 'Think 21' or 'Think 25' to ensure they do not sell age-restricted products to minors. These policies require staff to ask for identification from anyone who appears under a certain age (21 or 25, respectively) before completing a sale for products like alcohol, tobacco, or certain solvents.

While the legal age for purchasing most goods is 18, some retailers choose a higher threshold (like 25) as a safety measure. This helps employees make a judgment call and reduces the risk of accidentally selling to someone who is underage but looks older than 18.

How 'Think 25' Applies to Energy Drinks

Based on the information provided:

  • Action Taken: In March 2018, specific measures were introduced.
  • Purpose: To prevent the sale of energy drinks to individuals under 16 years old.
  • Method: This was implemented through the 'Think 25' policy across the UK.

This demonstrates that at least one retailer utilizes their 'Think 25' policy as a framework to enforce the age restriction on energy drinks, specifically targeting those under 16. This means that if you appear to be under 25 when purchasing an energy drink, you may be asked for identification to prove you are 16 or older.

Key Takeaways

  • The 'Think 25' policy is a common age verification system used by retailers.
  • It is applied to various age-restricted products.
  • According to the reference, it is used for energy drinks as a means to prevent sales to under 16s.

This policy serves as a practical step to ensure responsible sales practices for products that retailers have chosen to restrict based on age.

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