How to Cook Great Value Brown Rice?

Based on the provided video transcript, here's how to cook brown rice effectively:

1. Cook for 40 minutes.
2. Avoid peeking during the cooking process. Trust that the rice will cook properly.
3. After 40 minutes, turn off the heat.

This suggests a simple method: bring water and rice to a boil, then reduce the heat to a simmer, cover, and cook for 40 minutes without lifting the lid. After the 40 minutes, turn off the heat. The rice should be ready.