Who Creates Rare Beauty?
Selena Gomez is the founder and creator of Rare Beauty. She established the brand with a mission to promote self-acceptance and mental wellness alongside high-quality cosmetics.
Rare Beauty isn't just another makeup line; it's a brand built on a powerful message of self-love and inclusivity. Selena Gomez, the founder, poured her personal experiences and values into creating products designed to enhance natural beauty without hiding what makes each individual unique.
- Mission: To foster a more accepting and inclusive beauty standard.
- Product Focus: Airy, breathable formulas that are easy to apply, blend, and build. The emphasis is on enhancing natural features, not masking them.
- Mental Health Initiative: Rare Beauty has committed to donating $100 million over the next decade to mental health causes through its Rare Impact Fund, already raising $12 million.
The Team Behind Rare Beauty
While Selena Gomez is the driving force, Rare Beauty's success is also due to a talented team including:
- Scott Friedman: CEO
- Josh Gurrie: Creative Director
- Nikki Eslami: (Specific role not provided in references)
These individuals contribute their expertise in business, design, and marketing to bring Selena's vision to life.
Rare Beauty's Financial Success
The brand has experienced remarkable growth, exceeding expectations and demonstrating strong market appeal. Industry sources project sales to surpass $300 million in 2023—a threefold increase from 2022. This significant success highlights the demand for products that align with Rare Beauty's values and message of self-acceptance.
Conclusion
Rare Beauty's creation stems from Selena Gomez's vision and leadership, combined with the efforts of a skilled team. The brand's success is a testament to the growing consumer desire for authentic and inclusive beauty products.
