Sensory videos are often referred to as Sensory Charged Videos, especially within the context of marketing and digital content creation.
Understanding Sensory Videos
Based on the provided reference, a key term for this type of content is Sensory Charged Video.
What is Sensory Charged Video?
Sensory Charged Video is described as a notable phenomenon and an emerging form of marketing. Fundamentally, it is a type of Autonomous Sensory Meridian Response (ASMR) content that has been specifically adapted for use in video marketing campaigns.
| Term | Description |
|---|---|
| Sensory Charged Video | A form of ASMR adapted for video marketing, designed to engage viewer senses. |
| ASMR | Autonomous Sensory Meridian Response; triggers pleasant sensations. |
Connection to ASMR
The reference explicitly states that Sensory Charged Video is fundamentally a form of ASMR. ASMR refers to a tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. It's often triggered by specific auditory or visual stimuli, such as soft sounds, tapping, slow movements, or whispering.
Use in Marketing
While ASMR videos have gained popularity on platforms like YouTube for their relaxing or satisfying qualities, Sensory Charged Videos leverage these sensory triggers for marketing purposes. Businesses use this format to create content that is highly engaging and memorable, aiming to evoke positive sensory experiences associated with their brand or product.
Examples might include videos focusing on:
- The sound of a product being used (e.g., crisp packaging, fizzy drinks).
- Close-ups of textures (e.g., smooth surfaces, soft fabrics).
- Satisfying visual processes (e.g., pouring liquids, assembling items).
In essence, sensory videos, particularly in a commercial context, are known as Sensory Charged Videos, drawing heavily on the principles and techniques of ASMR to create impactful and immersive content.
