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# The Origin of the Name: Neutral pH

Published in Skincare Brand History 2 mins read

Why is it called Neutrogena?

Neutrogena received its name due to the neutral pH of its foundational products, a characteristic almost identical to that of water, highlighting its gentleness on the skin.

The Origin of the Name: Neutral pH

The renowned skincare brand Neutrogena derives its distinctive name from the core principle of its early product formulations: a neutral pH. This specific quality was a groundbreaking feature at the time, indicating a product that was gentle and non-irritating to the skin.

The term "Neutrogena" was coined to reflect this significant attribute:

  • "Neutro": Signifies "neutral," directly referencing the product's pH level. A neutral pH, especially one "almost identical to that of water," is considered ideal for maintaining the skin's natural barrier without causing dryness or irritation.
  • "-gena": While not explicitly detailed in the reference, this suffix likely serves to create a professional, memorable, and brandable identity, common in product naming.

This strategic focus on a neutral pH was a key decision by Emanuel Stolaroff, who established the brand's innovative commercial approach. He recognized the significant market potential for a high-quality soap that offered a gentle, skin-friendly experience, distinguishing it from harsher, more alkaline soaps commonly available in the market.

Why is Neutral pH Important for Skin?

A neutral pH is crucial for maintaining healthy skin because:

  • It helps preserve the skin's natural "acid mantle," a vital protective barrier that defends against bacteria and environmental stressors.
  • It minimizes disruption to the skin's delicate moisture balance, effectively preventing issues such as dryness, tightness, and irritation.
  • Products formulated with a neutral pH are generally well-tolerated by a wide range of skin types, including those that are particularly sensitive.

By naming the brand "Neutrogena," the company effectively communicated its commitment to producing mild, high-quality skincare products that prioritized skin health and comfort from its very inception.

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