Face serums should be incorporated into both your morning and nighttime skincare routine, and they are always applied before your moisturizer.
Here's a typical routine:
- Cleanse: Start by washing your face with a gentle cleanser.
- Tone: Apply a toner after cleansing to balance your skin's pH.
- Serum: Apply your serum to your face and neck.
- Moisturizer: Apply your moisturizer to lock in hydration and seal in the benefits of the serum.
Remember:
- It's generally recommended to apply serum twice a day, once in the morning and once at night.
- Hydrating, water-based serums can be used both AM and PM.
- Serums with active ingredients may require a different application schedule, so be sure to check the product instructions.
- Apply a pea-sized amount of serum and gently pat it into your skin until fully absorbed.
By following these steps, you can ensure that you are getting the most out of your face serum and helping your skin achieve its best possible look and feel.
