No, cold showers don't directly help you tan faster or more effectively. However, cold showers can indirectly improve the appearance and longevity of a tan.
How Cold Showers Indirectly Affect Tan Appearance
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Pre-sun exposure: A cold shower before sun exposure can tighten pores. This may lead to a more even tan by preventing uneven pigment distribution caused by clogged pores. This is supported by several sources that mention cold showers before self-tanner application to achieve a more even result. [Source: "Cold Shower Beforehand...tighten up your pores for an even tan" and "Taking a cold shower before applying a tanner will close up your pores."]
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Post-tanning: While cold showers won't enhance the tanning process itself, some sources suggest that a cold shower after sun exposure can help maintain the tan longer by keeping your skin hydrated and minimizing the loss of moisture. [Source: "If you want to prolong your tan, taking cold showers is the way to do this."] The improved blood flow from a warm shower might make a tan appear more vibrant temporarily, but this isn't a direct effect of the cold water itself. [Source: "the warmth and moisture from the shower can also enhance blood flow to the skin, which may further emphasize the appearance of a tan."]
Misconceptions about Cold Showers and Tanning
It's crucial to understand that cold showers don't accelerate the melanin production responsible for tanning. The appearance of a more even or longer-lasting tan is indirect, primarily related to pore size and skin hydration. There is no evidence that cold showers somehow make tanning "easier."
Conclusion
Cold showers offer indirect benefits for tanning, mainly impacting the evenness and longevity of the tan, not the tanning process itself. A cold shower before sun exposure can lead to a more even tan, while a cold shower afterward may help maintain it longer. However, it is not a tanning enhancer.