Moisturizer is called that because it moistens the skin. The term itself is a marketing creation designed to highlight the product's primary function: to add moisture to the skin.
Understanding the Term "Moisturizer"
The word "moisturizer" is a compound word combining "moist," meaning damp or wet, and "izer," a suffix indicating an action or process. Therefore, a moisturizer is something that performs the action of moistening. This simple yet effective term was created by marketers to clearly communicate the product's benefit to consumers.
The term is often used interchangeably with "emollient," even though moisturizers can contain a range of ingredients, including humectants and occlusives, in addition to emollients. This highlights the marketing success behind the simple and straightforward name "moisturizer".
- Marketing Strategy: The term's effectiveness lies in its clarity and simplicity. It directly conveys the primary benefit to the customer – adding moisture.
- Interchangeability: While not entirely accurate scientifically, the interchangeable use with "emollient" further emphasizes its widespread understanding and acceptance.
The reference material states that the term was developed by marketers to promote the function of moisturizing the skin. This supports the core idea that the name directly reflects the product's intended action.
