In Q4 2023, Apple sold the most phones.
Based on the provided reference, Apple surpassed Samsung to claim the top spot in global smartphone sales during the fourth quarter of 2023. Apple experienced a 2% year-over-year (YoY) growth, while the overall smartphone market saw a 7% YoY increase, reaching 323.2 million units. This indicates a significant shift in market share, with Apple leading the way in phone sales for that period.
