The first Air Jordan shoe was designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
While Michael Jordan endorsed and wore the shoes, making them iconic, the actual design and creation came from these three individuals at Nike. The first Air Jordan was produced on November 17, 1984, during Michael Jordan's time with the Chicago Bulls and was released to the public on April 1, 1985.
- Peter Moore: Designed the original Air Jordan I.
- Tinker Hatfield: Became a lead designer for the Air Jordan line starting with the Air Jordan III.
- Bruce Kilgore: Famous for designing the Air Force 1, contributed to the Air Jordan line.
Therefore, the credit for the creation of the Air Jordan line goes to Peter Moore, Tinker Hatfield, and Bruce Kilgore, not just Michael Jordan himself. Michael Jordan was, however, a crucial collaborator and the face of the brand.