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What is social blocks?

Published in Social Media Marketing 1 min read

Social content blocks are tools used primarily in landing pages and email marketing to easily insert icons that link to various social media profiles or networks.

In essence, they provide a simple way to:

  • Display social media links: They showcase icons linking to platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
  • Increase social media presence: They encourage users to visit and engage with a brand's social media pages.
  • Drive traffic: They direct traffic from landing pages or emails to social media profiles.
  • Improve engagement: They help improve overall engagement with a brand's social media content.

These blocks typically offer customization options, allowing users to:

  • Choose which social media icons to display.
  • Customize the appearance of the icons (size, color, shape).
  • Link the icons to specific social media profiles.

Therefore, "social blocks" refers to a modular component that enables easy integration of social media links into digital content.

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