Social content blocks are tools used primarily in landing pages and email marketing to easily insert icons that link to various social media profiles or networks.
In essence, they provide a simple way to:
- Display social media links: They showcase icons linking to platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Increase social media presence: They encourage users to visit and engage with a brand's social media pages.
- Drive traffic: They direct traffic from landing pages or emails to social media profiles.
- Improve engagement: They help improve overall engagement with a brand's social media content.
These blocks typically offer customization options, allowing users to:
- Choose which social media icons to display.
- Customize the appearance of the icons (size, color, shape).
- Link the icons to specific social media profiles.
Therefore, "social blocks" refers to a modular component that enables easy integration of social media links into digital content.