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What is the rule of reciprocity?

Published in Social Norms 2 mins read

The rule of reciprocity is a social norm where a person feels obligated to return a favor when someone does something for them.

Understanding the Rule of Reciprocity

The rule of reciprocity, also known as the norm of reciprocity, is a powerful influence in social interactions. It essentially boils down to the feeling of needing to repay a kindness or a favor. Think of it as a social "give-and-take" or a "two-way street." This norm encourages cooperation and mutual benefit within communities.

How Reciprocity Works

Here's a breakdown of how reciprocity generally functions:

  1. Initial Action: Person A does something for Person B (e.g., offers help, gives a gift, provides information).
  2. Feeling of Obligation: Person B feels a social obligation to repay Person A.
  3. Reciprocal Action: Person B, at some point, does something for Person A that is perceived as a repayment or return of the initial favor.

Examples of Reciprocity

  • Business: A company offers free samples of its product. Consumers who try the sample may feel inclined to purchase the product out of a sense of obligation.
  • Friendship: A friend helps you move. You then feel obligated to help them with a similar task in the future.
  • Workplace: A colleague covers your shift when you're sick. You offer to do the same for them when they need it.

Why is Reciprocity Important?

  • Builds Trust: Reciprocity fosters trust and strengthens relationships between individuals and groups.
  • Promotes Cooperation: It encourages people to cooperate with each other, knowing that their actions will likely be reciprocated.
  • Maintains Social Balance: It helps to maintain a balance of give and take within a society, preventing one-sided relationships.

Reciprocity in Different Terms

As the provided reference mentions, if someone talks about something being a "two-way street" or "give-and-take," they are essentially referring to the principle of reciprocity.

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