Face assertion, often referred to as positive face assertion or self-positive face, is the act of attempting to fulfill one's need to be liked, admired, and included in a community. This is frequently achieved by making oneself look good, potentially even at the expense of others.
Essentially, face assertion is about projecting a favorable image and maintaining or enhancing one's social standing. It revolves around the desire for approval, respect, and acceptance within a social group.
Here's a breakdown of key aspects:
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Positive Face: The desire to be liked, appreciated, and approved of. It's our need for social acceptance.
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Assertion: The act of actively working to achieve or maintain something. In this context, it's the effort put into protecting and promoting one's positive face.
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Goal: The primary goal of face assertion is to strengthen one's position within a community or social group.
Strategies Used in Face Assertion:
People employ various strategies to assert their face, which can include:
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Self-Promotion: Highlighting one's accomplishments, skills, and positive qualities.
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Conformity: Adhering to social norms and expectations to gain acceptance.
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Ingratiation: Using flattery, humor, or agreement to make others like them.
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Success Display: Showing off successes and achievements.
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Association with Positive Others: Aligning oneself with admired or respected individuals or groups.
Potential Downsides:
While face assertion is a natural social behavior, it can sometimes have negative consequences:
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Superficiality: It can lead to individuals prioritizing appearance over authenticity.
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Manipulation: Some strategies may be perceived as manipulative or insincere.
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Competition: It can foster competition and rivalry among individuals striving for social recognition.
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Harm to Others: As noted in the initial definition, it can sometimes involve making others look bad to elevate oneself. This is a particularly problematic aspect of face assertion.
In summary, face assertion is a fundamental aspect of social interaction, driven by our innate desire for acceptance and respect. However, it's important to be mindful of the potential downsides and strive for authenticity and consideration in our social interactions.
