Editing your page title in Squarespace, particularly the title that appears in search results and browser tabs, is primarily done through the SEO settings for each page. This SEO title is a crucial element for both search engine optimization (SEO) and user experience.
Step-by-Step Guide to Editing Your Page's SEO Title
Follow these simple steps within your Squarespace site editor to update the SEO title for any page:
- Open the Pages panel .
- In the pages panel, hover over the page and click next to the title.
- Click the SEO tab and enter your SEO title in the SEO Title field.
- Click Save.
This process updates the title that search engines use when listing your page in search results and the title that appears in the browser tab when someone visits your page.
Why SEO Titles Are Important
The SEO title is one of the first things potential visitors see about your page, whether in search results or their browser.
- Search Visibility: It tells search engines what your page is about, influencing its ranking.
- Click-Through Rate: A compelling and relevant title encourages users to click on your listing in search results.
- User Experience: It provides immediate context to users about the page content when they see it in tabs or bookmarks.
Tips for Crafting Effective SEO Titles
When editing your SEO titles, consider these best practices:
- Keywords: Include relevant keywords that describe the page's content.
- Length: Aim for concise titles, generally under 60 characters, to ensure they display fully in search results.
- Uniqueness: Make each page's title unique to accurately reflect its specific content.
- Clarity: Write titles that are clear, easy to understand, and accurately represent the page.
Editing your page's SEO title using the steps above is a fundamental part of managing your Squarespace site's presence online.
