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What Comes After Ideation?

Published in Startup Stages 2 mins read

Introduction

Based on the provided reference detailing the seven steps in a typical venture or product development process, the stage that immediately follows ideation is the Minimum Viable Product (MVP).

The Stages Following Ideation

The reference outlines a clear progression of stages that founders typically navigate after the initial phase of generating ideas. According to this framework, the sequence is as follows:

  1. Ideation
  2. Minimum Viable Product (MVP)
  3. Investment
  4. Product-Market Fit (PMF)
  5. Go-to-Market
  6. Growth
  7. Maturity

Each of these stages has a specific objective and requires a distinct focus from the founder. As stated in the reference, "There are seven steps in total: ideation, minimum viable product (MVP), investment, product-market fit (PMF), go-to-market, growth, and maturity. Each of them has one objective and demands one focus from you, the founder."

Focus on the Minimum Viable Product (MVP)

Following ideation, the next critical step is developing the Minimum Viable Product (MVP). This phase involves creating the simplest possible version of your product or service that still delivers core value to early users. The objective here is typically to test key assumptions and gather feedback from real customers with minimal resources.

Key Takeaways:

  • The stage directly after ideation in this framework is the MVP.
  • The MVP is the second step in a seven-step process leading to product maturity.
  • Each step, including the MVP, has a unique objective and focus for the founder.

Below is a simple table summarizing the sequence provided:

Stage Number Stage Name
1 Ideation
2 Minimum Viable Product (MVP)
3 Investment
4 Product-Market Fit (PMF)
5 Go-to-Market
6 Growth
7 Maturity

Therefore, based solely on the provided reference, the answer to what comes after ideation is the Minimum Viable Product (MVP).

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