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What is an example of a strategic objective?

Published in Strategic Planning 2 mins read

A strategic objective is a high-level goal that an organization aims to achieve to support its mission and vision. According to the provided reference, several common strategic objectives exist across various industries and organizational sizes.

Common Strategic Objectives Examples

Based on the reference, here are some examples of strategic objectives:

  • Increasing Revenue: This involves boosting sales and generating more income for the company. This could be achieved through various means, such as:

    • Launching new products or services.
    • Expanding into new markets.
    • Implementing more effective sales strategies.
  • Improving Customer Satisfaction: Enhancing the overall experience customers have with the company, often leading to increased loyalty and repeat business. Actions could include:

    • Providing better customer service.
    • Soliciting and acting upon customer feedback.
    • Improving product quality.
  • Expanding Market Share: Gaining a larger portion of the total market for the company's products or services. Strategies might involve:

    • Targeting new customer segments.
    • Aggressively marketing and promotion.
    • Offering competitive pricing.
  • Reducing Costs: Identifying ways to lower operational expenses while maintaining quality and productivity. Tactics could include:

    • Negotiating better deals with suppliers.
    • Streamlining internal processes.
    • Adopting new technologies that improve efficiency.
  • Enhancing Operational Efficiency: Optimizing internal processes and workflows to make the organization more effective and productive. This could include:

    • Implementing lean manufacturing principles.
    • Automating repetitive tasks.
    • Investing in employee training and development.

Summary

In conclusion, a strategic objective is a critical element of organizational planning, and common examples include increasing revenue, enhancing customer satisfaction, expanding market share, reducing costs, and improving operational efficiency. These objectives serve as focal points for organizational efforts, driving decisions and resource allocation.

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