The strategic direction of development outlines the path an organization will take to achieve its vision and mission, focusing on long-term growth and success.
More specifically, the strategic direction is determined by:
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Developing a clear vision and mission: This defines what the organization aspires to become and its fundamental purpose. The vision is the desired future state, while the mission describes how the organization intends to achieve that vision.
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Setting strategic objectives: These are specific, measurable, achievable, relevant, and time-bound (SMART) goals that support the vision and mission. They provide a roadmap for achieving the desired future state.
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Periodically measuring performance: Regularly assessing progress against the objectives ensures the organization stays on track and can make necessary adjustments to its strategy. This involves tracking key performance indicators (KPIs) and evaluating the effectiveness of various initiatives.
Think of it this way: the vision is the destination, the mission is the mode of transportation, the objectives are the milestones along the way, and performance measurement is the GPS that keeps you from getting lost. All these aspects are company-specific, as each organization possesses a unique vision and mission.
Strategic direction isn't a static concept. It's a dynamic process that evolves as the organization and its environment change. It requires continuous monitoring, evaluation, and adaptation to ensure it remains relevant and effective.
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