Sunglasses became popular due to Foster Grant, the founder of the Foster Grant Company. He is the one who introduced them to the mass market.
How Foster Grant Made Sunglasses Popular
Foster Grant's approach involved several key factors that led to the widespread adoption of sunglasses:
- Affordable Designs: He created sunglasses using injection molding and celluloid, making them significantly more affordable than previous options.
- Mass Production: The use of these materials allowed for mass production, making sunglasses readily available to the general public.
- Strategic Marketing: He began selling the sunglasses on the Atlantic City Boardwalk in New Jersey. This prime location ensured high visibility and accessibility to potential customers.
The Result
The combination of affordable designs, mass production, and strategic marketing led to a surge in the popularity of sunglasses, which quickly went from a niche item to a widely worn accessory. Foster Grant's innovations democratized access to sunglasses, leading to their widespread adoption across the United States and beyond.
| Aspect | Contribution |
|---|---|
| Affordability | Injection molding and celluloid made sunglasses cheaper to produce. |
| Mass Production | Enabled a large supply to meet growing demand. |
| Strategic Sales | Selling on the Atlantic City Boardwalk increased visibility and access. |
In summary, Foster Grant's innovative production and marketing strategies are responsible for transforming sunglasses from a luxury item to a mainstream fashion accessory.
