While green is often associated with eco-friendly products, a range of colors are considered sustainable for packaging.
The palette extends to:
- Earthy Tones
- Brown
- Beige
- White
These colors evoke a sense of natural purity and simplicity.
These colors are considered sustainable because they often require less processing and fewer artificial pigments compared to bright and bold colors. They also can be associated with recyclable and biodegradable materials like cardboard and recycled paper. These material choices align with environmental consciousness.
Here's a breakdown of why each color is sustainable:
| Color | Sustainability Association |
|---|---|
| Green | Symbolizes nature, growth, and health; often used for eco-friendly products. |
| Brown | Evokes natural, unbleached materials; often associated with recyclable cardboard and kraft paper. |
| Beige | Represents natural purity, and requires fewer artificial pigments to achieve, reducing manufacturing impact. |
| White | Conveys simplicity and cleanliness; can suggest minimal processing, and can often use natural bleaching alternatives. |
In summary, sustainable packaging colors include green, brown, beige, and white due to their association with nature, minimal processing, and reduced reliance on artificial colorants.
