To publish a Google tag, which typically involves making changes live within a Google Tag Manager container, you follow a process of submitting and publishing a new version of your workspace.
Publishing your container ensures that any new or updated tags, triggers, and variables you've configured become active on your website or mobile app, allowing you to start collecting data or implementing marketing functionalities.
Key Steps to Publish Your Google Tag Manager Container
Based on the standard process and the provided reference, here are the steps to publish your Google tags by publishing the container version:
- Navigate to the Workspace: Go to the Workspace tab in your Google Tag Manager container. This is where you manage your tags, triggers, and variables before they go live.
- Initiate Submission: Once your changes are complete and tested (it's always recommended to preview changes first), click the Submit button located in the top right corner of the Workspace screen.
- Configure Submission: In the "Submission Configuration" section that appears:
- Select the option to Publish and Create Version. This action will make your current workspace changes live and save a historical record (a version) of these changes.
- You'll typically have options to add a version name and description, which is highly recommended for tracking changes over time.
- Review Changes (Optional but Recommended): Before finalizing the publish, you can select Activity History to review the changes you've made since the previous published version. This helps confirm you are publishing the correct set of updates.
- Finalize Publishing: Click the Publish button (usually located in the top right of the submission screen) to confirm and make the new version of your container live on your site.
What Happens When You Publish?
- New Version Created: A snapshot of your container configuration at that moment is saved as a numbered version.
- Changes Go Live: The configuration from the published version is deployed to your website or app, activating any new tags, triggers, or variables you added or modified.
- Previous Version Archived: The previously live version is saved and can be reviewed or reverted to if needed.
By following these steps, you effectively publish your Google tags and other configurations to your live environment.
