Based on brand value, Marlboro is considered the number one best cigarette.
Marlboro has held the position of the world's most valuable tobacco brand for ten consecutive years. Its brand value is significantly higher than its competitors, exceeding the brand value of L&M, which is in second place, by a factor of more than five.
Here's a breakdown based on market value:
- Marlboro: The undisputed leader in terms of brand value and global recognition.
- L&M: Ranked second, but significantly behind Marlboro in brand value.
It is important to note that the term "best" is subjective and can be based on factors beyond brand value, such as taste, price, and personal preference. However, in terms of market dominance and brand recognition, Marlboro remains the top cigarette brand.