Pakistan's rank in tourism depends on the specific index used. According to the World Economic Forum's (WEF) Travel & Tourism Development Index (TTDI) 2024, Pakistan ranks 101st out of 119 countries. This represents an improvement of 20 positions compared to the base year of 2019. The WEF report scores Pakistan 3.41 out of 7. It's important to note that different ranking systems exist, and Pakistan's position will vary depending on the criteria used. For instance, while ranking 101st in the WEF's TTDI, other rankings may differ. For example, Condé Nast Traveller ranked Pakistan as the best holiday destination for 2020 and the third-highest potential adventure destination globally. These varying rankings highlight the complexity of assessing a country's tourism performance holistically.
While Pakistan shows improvement in some rankings, it's crucial to acknowledge that factors like travel advisories, which currently advise reconsidering travel to Pakistan due to terrorism concerns, significantly impact the country's overall tourism standing.
Key Points:
- WEF TTDI 2024: 101st out of 119 countries
- Condé Nast Traveller (2020): Ranked as the best holiday destination and third-highest potential adventure destination.
- Other Rankings: Vary depending on criteria and methodology.
- Travel Advisories: Influence overall perception and tourist arrivals.
