Based on recent data analysing social media popularity for travel destinations, the country trending at the top in 2024 is Japan.
According to a report on the top 10 countries trending on social media for travel in 2024, Japan leads the list. This ranking is based on a "Social Travel Score" which evaluates a country's prominence and popularity across various social media platforms in the context of travel interest.
The reference provides a table showing the top contenders:
| Rank | Country | Social Travel Score |
|---|---|---|
| 1 | Japan | 8.87 |
| 2 | India | 8.41 |
| 3 | Canada | 8.07 |
| 4 | Italy | 8.01 |
As highlighted in the table, Japan holds the number one position with a Social Travel Score of 8.87, making it the most popular country on social media for travel in 2024 according to this specific analysis.
Other countries like India, Canada, and Italy also show high social media popularity for travel, securing the second, third, and fourth ranks respectively, but Japan surpasses them all in this metric.
This ranking indicates significant online buzz and interest in visiting Japan among potential travellers browsing social media platforms this year.
(Source: indianexpress.com - Top 10 most popular countries on social media for travel in 2024)
