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What is an Example of Value in Visual Design?

Published in Visual Design Fundamentals 2 mins read

An example of value in visual design is how pink is a lighter version of red or how a “stormy blue” is a darker shade of sky blue.

Understanding Value in Design

In the realm of visual design, value refers to the lightness or darkness of a color or object. It's a fundamental element that plays a crucial role in creating contrast, depth, and mood within a composition.

  • Lightness and Darkness: Every color, or hue, can be made lighter or darker.
  • Creating Shifts: Any change in the lightness or darkness of an object or color creates a value shift.

Value Shifts in Color

Value is not limited to grayscale; it applies directly to color as well. Any hue can be manipulated to appear darker or lighter.

Here are key points about value in color:

  • Value changes are created by adding white (to lighten) or black (to darken) a pure hue.
  • Different values of a single color create monochomatic schemes.
  • Proper use of value helps define shapes and create the illusion of three-dimensional form on a two-dimensional surface.

Concrete Examples from Visual Design

Drawing directly from how value manifests in color, specific examples highlight this concept clearly.

  • Lighter Value Example: Consider the color red. A lighter version of red, created by adding white, results in pink. This demonstrates a value shift towards lightness.
  • Darker Value Example: Think about a vibrant sky blue. A darker shade, like a “stormy blue,” is achieved by adding black or reducing its lightness. This shows a value shift towards darkness.

These examples illustrate how varying the lightness or darkness transforms a base hue, creating different values of the same color family.


Base Color Value Shift Example Color Description
Red Lighter Pink Lighter version of red
Sky Blue Darker “Stormy Blue” Darker shade of blue

Understanding value is essential for designers to control contrast, guide the viewer's eye, and evoke specific emotions or atmospheres in their work.

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