A widget drawer, specifically referred to as a Drawer widget in the context of the provided reference, is a dynamic web element used within variations (such as A/B tests or personalized content setups). It functions as a collapsible panel that appears on the screen, initially presented as a small tab or "Sticky Button" affixed to one side of the visitor's browser window.
Understanding the Drawer Widget
The Drawer widget serves as an interactive component designed to capture attention without permanently occupying valuable screen real estate. Its primary characteristics include:
- Dynamic Element: It doesn't always appear or isn't fixed in place like static content. It can be triggered or appear based on specific conditions within a variation.
- Integration into Variations: The reference highlights its use in variations, suggesting it's a tool for testing different user interfaces or delivering targeted content dynamically.
- Appearance as a Tab: It initially presents itself as a discreet tab, referred to as a "Sticky Button," that sticks to the edge of the screen.
- Call to Action: This tab displays a headline to attract clicks and may optionally include an icon for visual emphasis.
- Collapsible Panel: While the reference focuses on the initial tab, the term "drawer" implies that clicking the tab reveals a larger panel or area containing more content.
How it Works
Imagine you are running a test ("variation") on your website. Instead of showing a large pop-up immediately or embedding information directly on the page, you might use a Drawer widget.
- The "Sticky Button" tab appears on the side of the screen with a compelling headline like "Get 10% Off!" or "Tell us what you think!".
- This button remains visible as the user scrolls, 'sticking' to the screen edge.
- When a visitor clicks the tab, the "drawer" slides open from the edge, revealing the content within – perhaps a signup form, a survey, promotional details, or additional navigation links.
This approach allows you to present information or calls to action in a less intrusive way than full-screen overlays, while still making them easily accessible and noticeable via the persistent tab.
Essentially, the Drawer widget is a sleek, space-saving method to deliver dynamic content or functionality within the context of testing and personalization efforts.
