Determining the "best" whisky is largely subjective, depending on individual taste preferences, price point, and occasion. However, if "best" is defined by sales volume and market popularity within India, McDowell's No.1 stands out as the top-selling whisky brand in 2023.
While personal preference dictates what one might consider the "best" in terms of flavor profile, aroma, or finish, market leadership often reflects widespread acceptance and demand. According to Forbes India's list of top whisky brands, sales figures for 2023 provide a clear indication of which brands are consumed the most, suggesting a form of collective "best" based on volume.
Top-Selling Whisky Brands in India (2023)
The following table highlights the leading whisky brands in India based on the number of cases sold in 2023, as reported by Forbes India:
| Rank | Whisky Brand | Company | Number of Cases Sold in 2023 (in millions) |
|---|---|---|---|
| #1 | McDowell's No.1 | United Spirits | 31.4 |
| #2 | Royal Stag | Pernod Ricard India | 27.9 |
| #3 | Officer's Choice | Allied Blenders and Distillers | 23.4 |
| #4 | Imperial Blue | Pernod Ricard India | 22.8 |
Understanding "Best" by Sales Volume
Based on the provided data, McDowell's No.1 from United Spirits secured the top position, selling 31.4 million cases in 2023. This makes it the highest-selling whisky brand in India for that year, thereby qualifying it as "best" from a market volume perspective. Following closely are Royal Stag, Officer's Choice, and Imperial Blue, all demonstrating significant market presence.
It's important to remember that sales figures reflect accessibility, pricing strategy, marketing efforts, and broad appeal, rather than an objective measure of quality or taste. For many consumers, the "best" whisky is simply the one they enjoy the most.
