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What is the most popular pen color?

Published in Writing Instruments 1 min read

Blue is widely considered the most popular pen color.

While personal preference plays a role, there are several contributing factors to blue's dominance:

  • Legibility: Blue ink is often more visible and easier to read on white paper than black ink, particularly when documents are scanned or photocopied.
  • Perception: Some studies suggest that blue is often associated with professionalism and trustworthiness, making it a favorable choice in business settings.
  • Contrast: Blue provides good contrast against white paper, reducing eye strain for readers.
  • Practicality: Blue ink might be preferred in situations where distinguishing between original documents and copies is important.
  • Psychology: Blue is often associated with calmness, stability, and efficiency, making it a popular choice for everyday use.

Although black pens are also incredibly common and often preferred for formal documents, the factors above contribute to blue being the most frequently used ink color overall.

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