Based on available data, the age group that uses skincare the most is not definitively one single age range, but rather a combination of young adults and those in their early to mid-career years. Different studies highlight various age brackets.
Key Findings from Multiple Sources:
- Helplama.com: This source shows that the 18-25 age group accounts for 41% of skincare product usage, followed closely by the 26-41 age group at 40%. https://helplama.com/beauty-industry-revenue-usage-statistics/
- Statista: Statista data indicates that in 2021, Gen Z (18-24 years old) reported spending the most on skincare among all age groups in the United States. https://www.statista.com/statistics/1271009/shoppers-spending-most-on-skin-care-in-the-beauty-sector-united-states/
- Other Sources: While other references mention skincare habits and routines across various ages, they don't provide conclusive data on the age group with the highest usage.
Conclusion:
While the exact age range with the highest skincare usage fluctuates slightly depending on the study and metrics used, the data consistently points toward young adults (18-41 years old) as the primary consumers of skincare products.
