To change your ad preferences on YouTube, you'll primarily manage whether you want to disable interest-based ads for your channel content. Here's how to do that:
-
Sign in to YouTube Studio: Go to YouTube Studio and sign in with your Google account. Remember that any content marked as "made for kids" will automatically have personalized ads turned off, and you can't change that.
-
Navigate to Settings: Once in YouTube Studio, click on "Settings" located on the left-hand sidebar.
-
Access Channel Settings: In the Settings window, click on "Channel."
-
Go to Advanced Settings: Next, click on the "Advanced settings" tab.
-
Find Advertisements Section: Scroll down to the bottom section labeled "Advertisements."
-
Disable Interest-Based Ads: Check the box that says "Disable interest-based ads." This will prevent YouTube from showing personalized ads based on viewer interests on your videos.
Important Considerations:
- Viewer Control: Keep in mind that while you can disable interest-based ads on your channel's content, individual users also have control over their own ad preferences within their Google accounts. This setting only affects the ads served on your content.
- Impact on Revenue: Disabling interest-based ads may reduce your ad revenue, as these ads often command higher CPMs (cost per mille, or cost per 1000 impressions). Generic ads will still be shown.
- "Made for Kids" Content: Content designated as "Made for Kids" will automatically have personalized ads turned off, in compliance with COPPA (Children's Online Privacy Protection Act). This setting overrides any preference you set for disabling interest-based ads.
In summary, you can control whether interest-based ads are shown on your channel's content through YouTube Studio's settings. However, individual viewers also control ad personalization settings through their Google accounts.
